Senior Marketing Executive Joins Supply Chain Services
Strategic Marketing Initiative to Drive Company Growth
Stillwater, MN – May 27, 2011 – Supply Chain Services, a leading supplier of data collection solutions for the warehouse, distribution and manufacturing markets announced that Ken Boyd has joined the barcode systems provider as Marketing Director reporting to the CEO.
Boyd brings a deep expertise in strategic marketing planning and implementation. Prior to joining Supply Chain Services, he provided marketing leadership for both large and small high-tech companies including IBM Corporation, ROI Systems and Epicor Software. For those businesses he produced award winning plans—driving increased market demand and elevating brand leadership position.
“The addition of a marketing director is a key component of our business strategy designed to grow by becoming more market driven,” stated Chip Emery, CEO of Supply Chain Services. “Ken’s deep expertise in industrial marketing will help us implement that strategy.”
Boyd’s 24 years of experience in industrial vertical market segmentation will enable the company to develop marketing plans that communicate its strong reputation as a specialist in barcode system design, implementation and support.
